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Tourism Midwest Victoria

Tourism Midwest Victoria

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Tourism Midwest Victoria
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  • About
    • Who are we?
    • What do we do?
    • Meet the board
    • Meet the team
    • Join us
    • Strategies, plans & reports
  • Industry hub
    • ATDW
    • Latest news
    • Programs & events
    • Learning resources
    • Research & data
    • Grants
    • Expressions of interest
    • Regional events calendar
  • Marketing
    • How we market the region
    • Marketing resources
  • Media
    • Media releases
    • Image library
  • Planning a trip to the region?
Tourism Midwest Victoria
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10/09/202520/02/2026Industry Updates

Smarter tech systems driving better business

For Sovereign Park Motor Inn, the key to growth wasn’t new facilities — it was smarter systems.  In 2024, the family-owned, 53-room motel […]

03/09/202503/09/2025Industry Updates, Media releases

The votes are in and the people have spoken: Ballarat’s Best Pie People’s Choice has been awarded

Tourism Midwest Victoria is proud to announce the winners of the People’s Choice Pie in the blockbuster 2025 edition of Ballarat’s Best […]

01/09/202502/09/2025Industry Updates

Notice of Annual General Meeting 

The 2025 Annual General Meeting of members of Tourism Midwest Victoria Incorporated ABN 48 896 672 590 (Association) will be held online […]

19/08/202520/08/2025Industry Updates

Help us create a more welcoming destination for all

A cyclist races down a trail on an accessible mountain bike.

At Tourism Midwest Victoria, we see accessible tourism as a huge opportunity for our region. Almost 1 in 5 Australians live with […]

01/08/202504/09/2025Industry Updates

Welcome to the first step in your tourism distribution journey!

When margins are tight and competition is high, it can be easy to dismiss distributing through Inbound Tour Operators (ITOs) and Online […]

25/07/202507/08/2025Media releases

Ballarat’s Best Pie returns for 2025 – and the stakes are deliciously high!

Victoria’s favourite pie competition is back and bigger than ever this August.  Ballarat’s Best Pie is returning for its third year, serving […]

24/07/202524/07/2025Media releases

Ballarat wins silver at the Victorian Top Tourism Town Awards

Ballarat has been awarded silver at the 2025 Victorian Top Tourism Town Awards. Announced at last night’s gala ceremony in Shepparton, the […]

23/06/202523/06/2025Industry Updates

Help Ballarat reclaim title of Victoria’s Top Tourism Town

Ballarat’s Top Tourism Town submission. After winning the crown in 2021 and 2023, Ballarat is again a finalist in the 2025 Victorian […]

19/06/202519/06/2025Industry Updates

Why visitor servicing doesn’t start (or stop) at a Visitor Centre

It’s easy to picture visitor servicing as something that just happens behind a desk at a Visitor Information Centre. But, in reality, […]

17/06/202517/06/2025Media releases

Ballarat named finalist for 2025 Victorian Top Tourism Town award

Tourism Midwest Victoria is proud to announce that Ballarat has once again been named a finalist in the 2025 Victorian Top Tourism […]

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Acknowledgement of Country

Across Victoria’s Midwest, we acknowledge that we travel across the ancient landscapes of many First Peoples communities. 

These lands have been nurtured and cared for over tens of thousands of years and we respect the work of Traditional Custodians for their ongoing care and protection. 

We recognise the past injustices against Aboriginal and Torres Strait Islander peoples in this country. As our knowledge grows, we hope that we can learn from their resilience and creativity that has guided them for over 60,000 years. 

As we invite people to visit and explore Victoria’s Midwest, we ask that alongside us, you also grow to respect the stories, living culture and connection to Country of the Ancestors and Elders of our First Peoples. 

Contact us

hello@tourismmidwestvic.com.au
17 Armstrong St South, Ballarat

Tourism thrives when businesses work together.
We each have a vital role to play in shaping memorable experiences for our visitors and driving sustainable success.
So, join us on a journey of collaboration and growth by becoming an Industry Partner. 

BECOME AN INDUSTRY PARTNER
Tourism Midwest Victoria
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