We’re Midwest Victoria’s peak tourism industry body, dedicated to sustainably growing the region’s visitor economy.
Our focus is on positioning the region as a top destination that leaves visitors beguiled and entertained in equal measure.
Our catchment takes in the City of Ballarat and the shires of Pyrenees, Moorabool, Golden Plains (south of Ballarat to Rokewood), and Hepburn (Creswick and Clunes).
As a partnership between industry, and local and state government, consider us the connection point for each of these stakeholders.
Our mission is to support industry and build resilience.
