Media releases - Tourism Midwest Victoria

Share the story of Midwest Victoria

Our team is here to bring your stories to life. If you’d like to visit and witness it yourself, we’ll take care of everything, from arranging your transport to creating unforgettable experiences.

Simply reach out to the Marketing team. They love a chat and helping people, so send an email to marketing@tourismmidwestvic.com.au.

For all other media enquiries, please email hello@tourismmidwestvic.com.au.

Latest releases

Ballarat’s golden night at the Victorian Tourism Awards

Drawcard Ballarat tourist attraction Sovereign Hill has won gold at the state’s top tourism awards. The team behind the popular living museum have taken out gold in Excellence in Accessible Tourism at the 2025…

The votes are in and the people have spoken: Ballarat’s Best Pie People’s Choice has been awarded

Tourism Midwest Victoria is proud to announce the winners of the People’s Choice Pie in the blockbuster 2025 edition of Ballarat’s Best Pie. In third place is Emma’s Bakery with…

Ballarat’s Best Pie returns for 2025 – and the stakes are deliciously high!

Victoria’s favourite pie competition is back and bigger than ever this August. Ballarat’s Best Pie is returning for its third year, serving up 36 savoury and sweet entries at the…

Ballarat wins silver at the Victorian Top Tourism Town Awards

Ballarat has been awarded silver at the 2025 Victorian Top Tourism Town Awards. Announced at last night’s gala ceremony in Shepparton, the accolade reinforces Ballarat’s position as one of the…

Ballarat named finalist for 2025 Victorian Top Tourism Town award

Tourism Midwest Victoria is proud to announce that Ballarat has once again been named a finalist in the 2025 Victorian Top Tourism Town Awards, a recognition that reinforces the city’s…

Tourism Midwest Victoria strengthens team with strategic board appointments

Tourism Midwest Victoria’s (TMV) strategic momentum is continuing to build, with the appointment of leading Ballarat entrepreneur Rachel Allan as an Industry Partner Board Director. After 20 years navigating the…

Sovereign Hill strikes gold at Victorian Tourism Awards

Drawcard Ballarat tourist attraction Sovereign Hill has notched up multiple wins at the state’s top tourism awards. The team behind the popular living museum have taken out gold in Excellence…

A new era of tourism marketing

Tourism Midwest Victoria is making a play to redefine how visitors perceive the region with its latest tourism campaign, Brilliantly Unexpected. Supported by a brand strategy which has been led by…

HospoHeroes set to inspire next generation of hospitality talent

Popular hospitality training series, HospoHeroes, returns this month with a new line up of instructors. This year’s program features four workshops designed to elevate the expertise of front-of-house staff through…

Itinerant Spirits’ Wild Orchard Apple and Vansetter Vodka Pie crowned Ballarat’s Best

Itinerant Spirits has come out on top in the 2024 Ballarat’s Best Pie Competition, with its Wild Orchard Apple and Vansetter Vodka Pie crowned Grand Prize Winner in the annual…

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