What we do is divided into three key areas. Expand the sections below to learn more.
Sustainable destination development
One of our primary objectives is to cultivate the Midwest Victorian region as a sustainable and thriving tourist destination. This means we’re focused on:
- Amplifying the economic and social benefits that tourism brings while proactively managing its potential impacts.
- Empowering the community to embrace tourism’s benefits and contribute to making our region an exceptional place to live, explore and share with others.
- Supporting businesses and entrepreneurs with industry programs to ensure visitors have an unforgettable experience and continue to return.
Marketing
When it comes to marketing, rest assured that Ballarat and surrounds are in capable hands. We are dedicated to promoting the region as a must-visit travel destination every day of the year. Through strategic and targeted marketing efforts, we aim to boost the region’s visitor economy and reshape perceptions. Our objective is simple: inspire visitors to love our region, just as the locals do.
Check out marketing resources or get in touch with the team at marketing@tourismmidwestvic.com.au.
Advocacy
We’re here to represent our region’s industry across all levels, from local to state and federal. As advocates for our Industry Partners, we work tirelessly to bring lasting benefits to the broader community. Count on us to champion the Midwest Victorian region, ensuring our voice is heard, and progress is achieved.
If you have any questions or opportunities for advocacy, feel free to contact the team at hello@tourismmidwestvic.com.au.