Why online reviews matter more than ever
For today’s travellers, online reviews are often the first impression of your business, and sometimes the deciding factor in whether…
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Ballarat’s Best Pie 2026 delivers record-breaking results for the region
Ballarat’s Best Pie has wrapped up for 2026 with record-breaking success, reinforcing the campaign’s value as a powerful driver of…
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Ballarat wins Bronze at Victorian Top Tourism Town Awards
Tourism Midwest Victoria is celebrating Ballarat on its success at the 2026 Victorian Top Tourism Town Awards, announced at a gala ceremony in Morwell…
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Expressions of Interest now open for the Midwest Agritourism Accelerator Program
Agritourism presents a growing opportunity for farms and rural businesses to diversify income streams, create memorable visitor experiences and strengthen…
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The Shared Table crowned Ballarat’s Best Pie 2026
After another heated competition, The Shared Table has won the title of Ballarat’s Best Pie for 2026. The Shared Table’s…
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Ballarat Winter Festival delivers record-breaking hot chocolate success
Ballarat has once again cemented its reputation as one of Victoria’s premier winter destinations, with the 2026 Ballarat Winter Festival…
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Tourism confidence high as Ballarat and Midwest Victoria communities back visitor economy growth
New research reveals strong community support for tourism, high visitor satisfaction and growing confidence in the region’s tourism future –…
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Leading Through Place: Sustainable Destination Development
Joel Chadwick, Coordinator Sustainable Destination Development, Tourism Midwest Victoria When I reflect on the past 17 years working across regional…
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Ballarat’s Best Pie returns in 2026 – driving winter visitation across the region
Ballarat’s much-loved winter food trail, Ballarat’s Best Pie, is set to return this August. The month-long trail invites locals and…
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Regional doesn’t mean small. It means distinctive.
By Amy Maiden, Executive Manager, Tourism Midwest Victoria I’ve been thinking a lot about the way we describe places. The…
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Tourism Midwest Victoria Announces 2026 Conference: From Connection to Impact
Tourism Midwest Victoria (TMV) is excited to announce the return of its major industry conference, bringing together tourism operators, industry…
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Expressions of interest now open for TMV’s Business Video Mentoring Program
Sharpen up your video storytelling skills and increase your businesses online visibility with TMV’s upcoming Business Video Mentoring Program. Video…
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Ballarat’s new Hop-On Hop-Off bus unveiled to boost winter visitation
A new era of easy, connected visitor experiences has arrived in Ballarat, with the launch of the brilliantly connected Hop-On…
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Collaboration in action: What we heard from industry at TMV’s June briefing
At Tourism Midwest Victoria’s June Industry Briefing, operators came together to explore the power of collaboration, sharing practical ideas, challenges…
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Tourism Midwest Victoria sets priorities ahead of 2026 State Election
Pictured: Hon. John Pandazopoulos, Independent Chair of Tourism Midwest Victoria’s Board Regional tourism is at a turning point. As visitor…
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