Seven storytelling lessons and what it means for your business
At our March industry event, tourism professionals from across the region came together to explore how storytelling, collaboration and authenticity are shaping…
Continue reading
Tourism Midwest Victoria businesses planting for impact with Fifteen Trees
Tourism businesses across Ballarat and beyond are increasingly embedding sustainability into their operations, with a growing number partnering with environmental social enterprise Fifteen…
Continue reading
Green is Our Gold: A national sustainability promise for the tourism industry
Tourism Australia has launched Green is Our Gold, a new sustainability initiative that invites tourism businesses of all sizes to unite…
Continue reading
New Ballarat magazine celebrates local stories, affordable getaways, standout regional experiences and more
The latest edition of Ballarat magazine was included in 166,000 copies of the Sunday Herald Sun on 26 April, offering readers fresh inspiration and practical ideas to explore…
Continue reading
Expressions of interest are now open for new Accessible Experience Accelerator Program
Tourism Midwest Victoria invites expressions of interest from eligible tourism and hospitality businesses to participate in the Accessible Experience Accelerator…
Continue reading
How your business can make the most of ALWAYS LIVE Victorian Vibes
Ballarat has been announced as the first regional stop on ALWAYS LIVE’s Victorian Vibes series, with free live music pop-ups set to take over…
Continue reading
Newbie? Guru? Tailored training will take your sales skills to the next level
Tourism Midwest Victoria is delighted to welcome Bec Wiles from The Training Establishment to deliver tailored sales training for Industry…
Continue reading
Three ways to get involved in Ballarat Winter Festival
Ballarat Winter Festival returns 27 June – 19 July 2026, bringing thousands of visiting friends and relatives to the region. It’s…
Continue reading
Learn how to create scroll-stopping content with just your phone!
Want to level up your social media without expensive tech or a big production budget? Join our upcoming Mobile Video Content Workshop with Wes Alan from Tap Edit Go, designed to…
Continue reading
Discover how to unlock the potential of AI in your business
Artificial intelligence (AI) is changing the way businesses operate – and tourism is no exception. From marketing and customer experience to daily operations, the opportunities are…
Continue reading
New Industry Excursions announced
“What should we do next?” It’s one of the most common questions visitors ask and your frontline staff are often…
Continue reading
An opportunity to celebrate local business excellence!
We were thrilled to attend the launch of the 2026 Commerce Ballarat Business Excellence Awards last week, celebrating the local businesses that…
Continue reading
Meet the panel unpacking the art of storytelling
This is the last call to register for Tourism Midwest Victoria’s upcoming Industry Briefing, hosted by our Chair, the Hon. John…
Continue reading
Sovereign Park Motor Inn wins silver at the Australian Tourism Awards!
A huge congratulations to TMV Board Director Tim Canny and the team at Sovereign Park Motor Inn, who won silver in the 4-4.5…
Continue reading
Three ways to attract new visitors these school holidays
With the April school holidays, Easter and Anzac Day fast approaching, visitors and locals alike will be looking for places…
Continue readingSomething went wrong. Please refresh the page and/or try again.