Expressions of interest now open for TMV’s Business Video Mentoring Program
Sharpen up your video storytelling skills and increase your businesses online visibility with TMV’s upcoming Business Video Mentoring Program. Video…
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Ballarat’s new Hop-On Hop-Off bus unveiled to boost winter visitation
A new era of easy, connected visitor experiences has arrived in Ballarat, with the launch of the brilliantly connected Hop-On…
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Collaboration in action: What we heard from industry at TMV’s June briefing
At Tourism Midwest Victoria’s June Industry Briefing, operators came together to explore the power of collaboration, sharing practical ideas, challenges…
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Tourism Midwest Victoria sets priorities ahead of 2026 State Election
Pictured: Hon. John Pandazopoulos, Independent Chair of Tourism Midwest Victoria’s Board Regional tourism is at a turning point. As visitor…
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Ballarat Winter Festival program 2026 unveiled
Ballarat is preparing to embrace the chill once again, with the full 2026 Ballarat Winter Festival program now live—delivering a diverse schedule…
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Ballarat’s Hot Choc Showdown returns to showcase quirky local flavour and drive city-wide exploration
Ballarat’s hospitality sector will take centre stage this winter with the return of the Hot Choc Showdown, a key feature of…
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June Industry Briefing: State of Play & Unlocking Collaboration
Join the Tourism Midwest Victoria team and your fellow Industry Partners to develop new connections and a clearer sense of how to act collectively in the months…
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Seven storytelling lessons and what it means for your business
At our March industry event, tourism professionals from across the region came together to explore how storytelling, collaboration and authenticity are shaping…
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Tourism Midwest Victoria businesses planting for impact with Fifteen Trees
Tourism businesses across Ballarat and beyond are increasingly embedding sustainability into their operations, with a growing number partnering with environmental social enterprise Fifteen…
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Green is Our Gold: A national sustainability promise for the tourism industry
Tourism Australia has launched Green is Our Gold, a new sustainability initiative that invites tourism businesses of all sizes to unite…
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New Ballarat magazine celebrates local stories, affordable getaways, standout regional experiences and more
The latest edition of Ballarat magazine was included in 166,000 copies of the Sunday Herald Sun on 26 April, offering readers fresh inspiration and practical ideas to explore…
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Expressions of interest are now open for new Accessible Experience Accelerator Program
Tourism Midwest Victoria invites expressions of interest from eligible tourism and hospitality businesses to participate in the Accessible Experience Accelerator…
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How your business can make the most of ALWAYS LIVE Victorian Vibes
Ballarat has been announced as the first regional stop on ALWAYS LIVE’s Victorian Vibes series, with free live music pop-ups set to take over…
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Newbie? Guru? Tailored training will take your sales skills to the next level
Tourism Midwest Victoria is delighted to welcome Bec Wiles from The Training Establishment to deliver tailored sales training for Industry…
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Three ways to get involved in Ballarat Winter Festival
Ballarat Winter Festival returns 27 June – 19 July 2026, bringing thousands of visiting friends and relatives to the region. It’s…
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