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Book a chat with one of our friendly team members at Tourism Midwest Victoria.
You can also email hello@tourismmidwestvic.com.au
Executive Manager
Amy Maiden
Executive Support Officer
Angela Daraxoglou
Sustainable Destination Development
Joel Chadwick
Coordinator Sustainable Destination Development
A visitor economy specialist, Joel leads to support infrastructure investment, enhance local participation in visitor economy opportunities, and address broader issues of industry and product development, engagement, and visitor servicing.
Madeleine Sawyer
Sustainable Destination Development Officer
Maddy specialises in supporting the growth and development of tourism businesses. If you are looking to kickstart an experience, identify opportunities or make new connections, Maddy is here to help.
Keeley Cornwell
Visitor Economy Officer
Keeley thrives on enhancing experiences for the region’s operators by connecting businesses with visitors. If you need to reach visitors, or connect with other like-minded tourism businesses, then Keeley should be your first call.
Rebecca Day
Business Events Development Officer
Bec works to bring Business Events into the region partnering with our venues to provide seamless experiences. With over 20 years working in Business Events across venues and industry, she thrives on making connections to support Business Event growth in the region.
Julia Antonetti
Sustainable Destination Development Officer
In the business of memorable encounters and special places; Julia supports tourism and hospitality businesses to deliver exceptional visitor experiences. With over eight years’ hospitality industry experience, she is well equipped in fostering partnerships and industry collaboration.
Alice Bowden
Sustainable Destination Development Officer
Having built her tourism career in the Northern Territory over the past seven years, Alice brings a mix of creative thinking and practical experience in marketing, partnerships and business development. She is passionate about supporting vibrant, sustainable tourism businesses and fostering strong industry collaboration across the region.
Marketing
Sandro Serio
Coordinator Marketing
Sandro is a destination marketing strategist with over 20 years of experience across Europe, Australia, Canada, China, Russia, and the Middle East. He’s worked with major brands, led global engagement strategies, and delivered creative campaigns and marketing solutions.
Ben Cole
Marketing Officer
With almost 20 years’ experience in the industry, Ben knows marketing. Ben is the editor of our BALLARAT magazine and the creative mind behind our visiting friends and visiting relatives campaign, Ballarat In The Know.
Holly Cochrane
Marketing Officer
With a passion for creativity and culture, Holly leads destination campaigns to attract visitors from metropolitan Victoria, interstate and abroad.
Chloe Biggin
Digital Content Producer
A former journalist, Chloe loves a good story. This is why she gets a real kick out of sharing new and unique ways to experience our amazing region.
Tegan Benfield
Marketing Officer
Hailing from Ballarat herself, Tegan excels in connecting people with place. Tegan coordinates media and influencer relations, leads campaign marketing for Ballarat’s major events and is often spotted out and about capturing new content for our channels.
Tim Dawson
Digital Business Officer
Whether it’s analysing data or building websites, Tim loves helping people get the most out of their digital toolkit and deliver a great user experience.