Ballarat has taken home bronze in the Top Tourism Town category at the 2026 Victorian Top Tourism Town Awards.
Announced at last night’s gala ceremony in Morwell, the victory reinforces Ballarat’s position as one of the state’s leading visitor destinations.
Hosted by the Victoria Tourism Industry Council (VTIC), the annual awards recognise towns that demonstrate a strong commitment to tourism, offer an excellent visitor experience, and exhibit collaboration with tourism operators, local businesses and the community.
Quote attributable to Tourism Midwest Victoria Chair Hon. John Pandazopoulos
“It is fantastic to see Victorians falling back in love with the incredible towns right on our doorstep. Our region is absolutely leading the charge, especially in the way our operators unite to constantly reinvent visitor experiences.
“We’re grateful to everyone that voted and hope it’s a reminder to embrace the brilliantly unexpected in the Midwest.”
Quote attributable to City of Ballarat Mayor Cr Tracey Hargreaves
“It’s an honour to see Ballarat recognised amongst so many incredible towns across Victoria. This isn’t just an award — it’s a celebration of Ballarat’s unique spirit. It belongs to everyone who shapes our evolving tourism story, from our iconic major attractions and passionate emerging businesses to the proud locals who welcome every visitor with open arms.
The submission for this year’s award highlighted Ballarat’s unique blend of gold rush heritage, contemporary arts and culture, vibrant hospitality, and growing reputation for creative innovation.”
For the full list of winners and finalists, visit vtic.com.au
Media enquiries:
Tourism Midwest Victoria
marketing@tourismmidwestvic.com.au
Main image: Tourism Midwest Victoria’s Rebecca Day (Business Events Development Officer), Alice Bowden (Sustainable Destination Development Officer), Amy Maiden (Executive Manager) and Keeley Cornwell (Visitor Economy Officer)