In the coming months, your business may receive a notification from the Australian Tourism Data Warehouse (ATDW) reminding you to renew your Business Listing.
In order to avoid your listing lapsing and falling off the Visit Victoria, Visit Ballarat and Ballarat In The Know websites, it is important to renew your listing at least two weeks before it expires.
For $295 a year, ATDW gives you the chance to tap into a large established and engaged online audience who are looking for things to do in regional Victoria.
Still not convinced? Keep reading for our top three reasons why having an ATDW listing is so important for your business.
It enhance your online presence
ATDW is the gateway to boosting your online exposure and attracting more customers.
Once listed, your business information will be included on the following websites:
• Visit Ballarat
• Ballarat in the Know
• Visit Victoria
These platforms boast significant established audiences, with 50,000+ monthly visits to Visit Ballarat and 8,000+ monthly visits to Ballarat In The Know. Add Visit Victoria to the mix and that’s an audience of more than 1,000,000 people every year you’re missing out on reaching if you don’t have a listing.
Enjoy effortless updates
You only need to list once to be seen across multiple websites and you can easily modify your business information, update opening hours, or showcase new images at anytime.
Any changes you make will be automatically synced across Visit Victoria, Visit Ballarat and Ballarat In The Know websites, ensuring your business details remain up-to-date, consistent, and optimised for search engines.
Attain TMV Industry Partner status
Businesses with an active ATDW listing automatically qualify to become a Tourism Midwest Victoria Industry Partner.
As a TMV Industry Partner, you gain access to fully subsidised programs and support services, including business mentoring, media coaching, digital marketing guidance, experience development support, and more.
Learn more about our current opportunities and support.
So, what’s next? If you already have an ATDW listing and simply need to update or renew it, follow these steps.
Creating a new ATDW listing? Read through our ATDW tips and tricks.