Three simple tips to ensure your ATDW listing is performing its best

The Australian Tourism Data Warehouse (ATDW) is your one-stop shop for boosting your digital presence and connecting with millions of potential customers.

With an ATDW listing, your business can reach over 10 million visitors annually through Visit Ballarat, Ballarat In The Know, and Visit Victoria

An updated and well-crafted ATDW listing helps your business stand out and attract more visitors. 

Keep your profile up to date

Have your hours changed? Launched a new product or service? Make sure your listing reflects your latest business information.  

Key details to check and update: 

  • Ordinary and upcoming public holiday opening hours 
  • Ticket prices and any new offerings 
  • Booking URL or website URL changes (including links to menus if relevant) 
  • Accessibility or property updates 
  • Any deals/packages you would like to promote. More about deals here

Use eye-catching images

Images are essential for grabbing the attention of users browsing online. High-quality, eye-catching photos can make your listing stand out and leave a lasting impression on potential visitors. 
 
You can upload up to 10 images to your profile (we recommend at least 5-6). And remember to put your best image first! 

Add direct booking links

Make it as easy as possible for customers to book with you. Add direct booking links to your ATDW profile to streamline the process and reduce the number of steps it takes for potential guests to secure their visit.

For more tips about improving your ATDW listing, download how guide here.

Remember… To avoid your listing lapsing and being removed from our websites, renew at least two weeks before it expires.  

To renew, simply log onto the ATDW portal and follow these easy steps. 

To create a new listing, go to ATDW and select Register Now.