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Tourism Midwest Victoria
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  • About
    • Who are we?
    • What do we do?
    • Meet the board
    • Meet the team
    • Join us
    • Strategies, plans & reports
  • Industry hub
    • ATDW
    • Latest news
    • Programs & events
    • Learning resources
    • Research & data
    • Grants
    • Expressions of interest
    • Regional events calendar
  • Marketing
    • How we market the region
    • Marketing resources
  • Media
    • Media releases
    • Image library
  • Planning a trip to the region?
Tourism Midwest Victoria
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Category: Industry Updates

13/03/202613/03/2026Industry Updates

Meet the panel unpacking the art of storytelling

This is the last call to register for Tourism Midwest Victoria’s upcoming Industry Briefing, hosted by our Chair, the Hon. John Pandazopoulos. AI […]

13/03/202613/03/2026Industry Updates

Sovereign Park Motor Inn wins silver at the Australian Tourism Awards!

A huge congratulations to TMV Board Director Tim Canny and the team at Sovereign Park Motor Inn, who won silver in the 4-4.5 Star Deluxe […]

13/03/202613/03/2026Industry Updates

Three ways to attract new visitors these school holidays

With the April school holidays, Easter and Anzac Day fast approaching, visitors and locals alike will be looking for places to eat, […]

04/03/202604/03/2026Industry Updates

Ballarat’s Best Pie is back for another bite in 2026!

Ballarat’s Best Pie returns for 2026 and Expressions of Interest are now open until 9am Wednesday 1 April. Right now, we’re on the […]

15/12/202515/12/2025Industry Updates

Are you ready for some pre-season action?

Three AFL blockbuster pre-season clashes. Six Victorian teams. One region ready to turn it up! Mars Stadium is set to host three […]

03/12/202504/12/2025Industry Updates

Two simple ways to make your business shine this holiday season

1. Share your holiday trading hours Help us guide visitors (and locals!) to your door this Christmas and New Year period. Submit […]

27/11/202501/12/2025Industry Updates

The power of inclusive storytelling

Accessible tourism is one of Midwest Victoria’s biggest growth opportunities. Almost 1 in 5 Australians live with disability, and travellers with accessibility […]

23/10/202523/10/2025Industry Updates

The inside scoop from our latest Industry Briefing

It was a full house at the Ballarat Golf Club on Tuesday as more than 80 Industry Partners and Friends joined us […]

18/09/202519/09/2025Industry Updates

Clip in and get the most out of cycle and mountain bike tourism

Cycle and mountain-bike tourism are shifting up a gear across Midwest Victoria, creating opportunities for new cycle focused tourism businesses, or expansion […]

10/09/202520/02/2026Industry Updates

Smarter tech systems driving better business

For Sovereign Park Motor Inn, the key to growth wasn’t new facilities — it was smarter systems.  In 2024, the family-owned, 53-room motel […]

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Acknowledgement of Country

Across Victoria’s Midwest, we acknowledge that we travel across the ancient landscapes of many First Peoples communities. 

These lands have been nurtured and cared for over tens of thousands of years and we respect the work of Traditional Custodians for their ongoing care and protection. 

We recognise the past injustices against Aboriginal and Torres Strait Islander peoples in this country. As our knowledge grows, we hope that we can learn from their resilience and creativity that has guided them for over 60,000 years. 

As we invite people to visit and explore Victoria’s Midwest, we ask that alongside us, you also grow to respect the stories, living culture and connection to Country of the Ancestors and Elders of our First Peoples. 

Contact us

hello@tourismmidwestvic.com.au
17 Armstrong St South, Ballarat

Tourism thrives when businesses work together.
We each have a vital role to play in shaping memorable experiences for our visitors and driving sustainable success.
So, join us on a journey of collaboration and growth by becoming an Industry Partner. 

BECOME AN INDUSTRY PARTNER
Tourism Midwest Victoria
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