This is the last call to register for Tourism Midwest Victoria’s upcoming Industry Briefing, hosted by our Chair, the Hon. John Pandazopoulos.
AI has rapidly become the dominant trip-planning tool, changing how visitors discover destinations and choose experiences. As more decisions move to algorithm-led platforms, compelling storytelling is becoming a powerful and competitive advantage.
For tourism operators, stronger storytelling can help lift yield, extend length of stay, improve dispersal and differentiate our region in an increasingly crowded national market.
Explore how to uncover and translate your most compelling stories into effective content with our expert panel hosted by TMV Executive Manager Amy Maiden and featuring:
- Rebecca Russo, Social Media Manager, Visit Victoria
- Tara Poole, Coordinator Creative City, City of Ballarat
- Ben Birchall, Executive Director of Brand, Anthem, and host of Australia’s #1 food podcast Ingredipedia
- Jarrod Hall, Tour Operator, Hidden Lanes
You’ll also receive an update on the Ballarat Major Events Precinct, including Mars Stadium upgrades, from Mark Patterson, Executive Manager Recreation Services, and Sarah Conaughton, Events Manager, City of Ballarat.
And we’ll introduce a new opportunity for local businesses to share their own stories, showcasing unexpected moments and distinctive regional experiences that inspire visitors.
When: Monday 16 March from 12.30pm–2pm (lunch provided)
Where: North Ballarat Sports Club, Mars Stadium, Creswick Rd
Places are limited so secure your spot ASAP!