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Tourism Midwest Victoria
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  • About
    • Who are we?
    • What do we do?
    • Meet the board
    • Meet the team
    • Join us
    • Strategies, plans & reports
  • Industry hub
    • ATDW
    • Latest news
    • Programs & events
    • Learning resources
    • Research & data
    • Grants
    • Expressions of interest
    • Regional events calendar
  • Marketing
    • How we market the region
    • Marketing resources
  • Media
    • Media releases
    • Image library
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Tourism Midwest Victoria
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Author: tourismmidwestvictoria

15/12/202515/12/2025Industry Updates

Are you ready for some pre-season action?

Three AFL blockbuster pre-season clashes. Six Victorian teams. One region ready to turn it up! Mars Stadium is set to host three […]

03/12/202504/12/2025Industry Updates

Two simple ways to make your business shine this holiday season

1. Share your holiday trading hours Help us guide visitors (and locals!) to your door this Christmas and New Year period. Submit […]

28/11/202528/11/2025Media releases

Ballarat’s golden night at the Victorian Tourism Awards

Drawcard Ballarat tourist attraction Sovereign Hill has won gold at the state’s top tourism awards. The team behind the popular living museum have taken […]

27/11/202501/12/2025Industry Updates

The power of inclusive storytelling

Accessible tourism is one of Midwest Victoria’s biggest growth opportunities. Almost 1 in 5 Australians live with disability, and travellers with accessibility […]

23/10/202523/10/2025Industry Updates

The inside scoop from our latest Industry Briefing

It was a full house at the Ballarat Golf Club on Tuesday as more than 80 Industry Partners and Friends joined us […]

18/09/202519/09/2025Industry Updates

Clip in and get the most out of cycle and mountain bike tourism

Cycle and mountain-bike tourism are shifting up a gear across Midwest Victoria, creating opportunities for new cycle focused tourism businesses, or expansion […]

10/09/202520/02/2026Industry Updates

Smarter tech systems driving better business

For Sovereign Park Motor Inn, the key to growth wasn’t new facilities — it was smarter systems.  In 2024, the family-owned, 53-room motel […]

03/09/202503/09/2025Industry Updates, Media releases

The votes are in and the people have spoken: Ballarat’s Best Pie People’s Choice has been awarded

Tourism Midwest Victoria is proud to announce the winners of the People’s Choice Pie in the blockbuster 2025 edition of Ballarat’s Best […]

01/09/202502/09/2025Industry Updates

Notice of Annual General Meeting 

The 2025 Annual General Meeting of members of Tourism Midwest Victoria Incorporated ABN 48 896 672 590 (Association) will be held online […]

19/08/202520/08/2025Industry Updates

Help us create a more welcoming destination for all

A cyclist races down a trail on an accessible mountain bike.

At Tourism Midwest Victoria, we see accessible tourism as a huge opportunity for our region. Almost 1 in 5 Australians live with […]

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Acknowledgement of Country

Across Victoria’s Midwest, we acknowledge that we travel across the ancient landscapes of many First Peoples communities. 

These lands have been nurtured and cared for over tens of thousands of years and we respect the work of Traditional Custodians for their ongoing care and protection. 

We recognise the past injustices against Aboriginal and Torres Strait Islander peoples in this country. As our knowledge grows, we hope that we can learn from their resilience and creativity that has guided them for over 60,000 years. 

As we invite people to visit and explore Victoria’s Midwest, we ask that alongside us, you also grow to respect the stories, living culture and connection to Country of the Ancestors and Elders of our First Peoples. 

Contact us

hello@tourismmidwestvic.com.au
17 Armstrong St South, Ballarat

Tourism thrives when businesses work together.
We each have a vital role to play in shaping memorable experiences for our visitors and driving sustainable success.
So, join us on a journey of collaboration and growth by becoming an Industry Partner. 

BECOME AN INDUSTRY PARTNER
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