Sharpen up your video storytelling skills and increase your businesses online visibility with TMV’s upcoming Business Video Mentoring Program.
Video has become one of the most powerful ways to connect with travellers, inspire visitation and showcase authentic experiences. This new Business Video Mentoring Program responds directly to industry demand for practical, hands-on support that helps businesses translate their unique stories into engaging, scroll‑stopping content.
Delivered by Wes Alan from Tap Edit Go, the program provides personalised one-on-one mentoring, practical training, and ongoing support, ensuring businesses develop long-term video habits that support marketing, storytelling, and customer engagement.
The program is open to businesses at varying levels of expertise, and focuses on real-world application, with participants actively creating and publishing content throughout the journey.
This program is valued at $2,500 per business and fully subsidised by Tourism Midwest Victoria.
How the program works:
The program is delivered in five staged steps, designed to gradually build skills while ensuring commitment and results:
- Apply & get selected: Submit a short application and a simple self-recorded video to demonstrate commitment
- Discovery session: One-on-one online call to assess your goals, skill level, and create your first content task
- Training & planning: Receive a personalised content strategy and join group training to start filming and posting
- On-site mentoring: A half-day, in-person session at your business to film, edit, and create real content together
- Ongoing support: Continued coaching, check-ins, and group sessions to ensure continued improvement
This staged approach will be delivered from July to December 2026.
What participating businesses gain:
The program is designed to deliver practical outcomes you can use immediately:
- A clear, tailored video content strategy aligned to your business goals
- Hands-on filming and editing skills using your own device
- At least one ready-to-publish video created during the on-site visit
- A 90-day action plan with content ideas and posting guidance
- Ongoing access to training resources, recordings, and peer support
- Improved confidence to create authentic, engaging content regularly
Overall, the program helps businesses move from “not sure where to start” to consistently creating effective video content that supports marketing and growth, backed by expert guidance and a supportive group environment.
Submit your EOI below for you chance to elevate your business video skills.
Part of the EOI includes recording and submitting a short video (under 60 seconds) on your phone answering these three questions:
1. What does your business do?
2. What’s your biggest struggle with video content?
3. What do you want to get out of this program?
This doesn’t need to be polished – just press record and talk to camera. Save the video in Google Drive, YouTube, Dropbox or any other platform with a shareable link (make sure the link is set to “Anyone with the link can view”.)
Limited places are available – EOI registrations close 11pm on 7 July.
Successful businesses will be notified by 10 July.