Artificial intelligence (AI) is changing the way businesses operate – and tourism is no exception. From marketing and customer experience to daily operations, the opportunities are growing fast.
Tourism and hospitality businesses are already using AI to:
- Improve marketing and content creation
- Automate repetitive admin
- Better understand customer behavior and information needs
- Enhance operational efficiency
But with so many tools and platforms available, knowing where to start or what works for your business can feel overwhelming. That’s where we can help.
Introducing TMV’s new AI Mentoring program
We know every business is different. The systems you use, your goals, your challenges, your customers. That means AI adoption should never be a one size fits all.
TMV is exploring the delivery of tailored, one-on-one AI mentoring designed to help you understand where AI can deliver real value in your business.
Participating businesses will receive:
- A discovery call with an expert AI business development consultant to review current operations and identify AI opportunities
- A tailored 2-hour mentoring session with the consultant
- Guidance on relevant AI tools, platforms and use cases
- Clear, practical next steps to support implementation
This is not a technical setup service. We won’t be configuring tools or writing code. Instead, you’ll gain the knowledge and confidence to make smarter decisions about how to use AI in your business. Think of it as AI strategy support, tailored to your needs.
This program is suitable for:
- Tourism and hospitality businesses wanting to better understand AI
- Operators looking to save time and improve efficiency
- Businesses wanting to strengthen marketing and customer engagement
- Those seeking practical guidance on where to start with AI
Key dates
- Expressions of Interest close: Friday 24 April 2026
- Successful applicants notified: mid-May 2026
- Program delivery: from early June 2026
Eligibility and program cost
This program is fully subsidised for Tourism Midwest Victoria (TMV) Industry Partners. Not a partner yet? Join today to access this and a range of other opportunities.
Places are limited, and selection is based on an expression of interest process.
Please note: Registering your interest does not guarantee participation in this program. Delivery of this opportunity will be subject to demand, and the viability of the program will be determined based on the level of interest received.